LANSING — A new internal poll from Gretchen Whitmer’s campaign for governor shows Whitmer leading Bill Schuette by 11 points, 47-36.
Whitmer’s name recognition (77% name ID) is on par with Schuette’s (79%), and by a 14-point margin voters have a favorable impression of her (46% favorable / 32% unfavorable). By comparison, Schuette’s personal popularity is nearly the inverse of Whitmer’s. He continues to be underwater (36% fav / 43% unfav) with voters statewide, including nearly 3-in-10 (29%) who are very unfavorable to him.
“Gretchen Whitmer has all the momentum in this race,” said Whitmer Campaign Manager Eric Goldman. “Schuette remains stuck in the mid-30s, and is being badly outspent on TV during the final two weeks of the campaign as Republican outside groups have all but left him for dead. While Gretchen is in a strong position to win this race, we aren’t taking anything for granted. Our campaign will keep our foot on the gas and continue to reach out to voters on the phones, on the doors, and online until the last poll closes at 8pm on November 6th.”
Outside Republican groups have dramatically slashed their investments in the governor’s race. In fact, the Republican Governors Association has cancelled all TV buys for Schuette in the final week of the campaign, and no Republican outside groups have stepped up to fill the void. Meanwhile, Whitmer and the DGA will each dramatically outspend Schuette in the campaign’s closing days.
The new poll was conducted for the Whitmer campaign by ALG Research, who did polling for the Obama campaign. It included a sample of 906 likely 2018 general election voters in Michigan, and was conducted October 15-21, 2018, with 55 percent of interviews conducted via cell phone. The margin of error is +/-3.3% at the 95% level of confidence.
A memo on the poll is available here.